Ordinary called. We declined.
Ordinary called. We declined.
American Made. Rooted in Christ. Clean Ingredients. For the bougie girls that like granola but don’t like to look it.
Inspired by the story of Esther, a woman of courage, beauty, and grace, Esther’s Grace Purple Shampoo is designed to help blondes embrace their beauty and shine with confidence. Just as Esther stood out with her strength and purpose, our purple shampoo helps your blonde stay bright, beautiful, and true to its color. Formulated with purple pigments to help neutralize unwanted yellow and brassy tones, it helps maintain a cooler, fresher-looking blonde between salon visits. Because your blonde deserves to shine as beautifully and confidently as you do.
Why You’ll Love It
Fights Brassiness: Purple pigments help neutralize unwanted yellow tones and keep blonde hair looking fresh.
Keeps Blonde Beautiful: Helps maintain a brighter, cooler-looking blonde between salon appointments.
Enhances Your Color: Helps your blonde stay true to the tone you love.
Inspired by Esther: Celebrates confidence, individuality, and the beauty of embracing who you are.
How to Use
Wet your hair thoroughly in the shower with warm water.
Apply Esther’s Grace Purple Shampoo to your wet hair, focusing on areas where unwanted yellow or brassy tones are most noticeable.
Gently massage into your scalp and hair to create a lather.
Leave the shampoo on for the time recommended on the product label, depending on your desired toning results.
Rinse thoroughly with water and follow with your favorite conditioner to help keep your hair feeling soft and manageable.
Use as directed and adjust frequency based on your hair’s needs to avoid an overly violet or dull appearance.
Esther’s Grace — Stay True to Your Blonde. Shine with Grace. Embrace Your Beauty. Mde in the USA
Inspired by the wisdom, beauty, and grace of Abigail, a woman known for her intelligence, kindness, and strength, our blowout cream is designed to help you style your hair with confidence and elegance. Just as Abigail carried herself with grace and wisdom, our formula helps smooth, soften, and prepare your hair for a beautiful, polished blowout. Every application is a reminder that true beauty shines through confidence, care, and grace.
Made in the USA, Abigail’s Grace Blowout Cream helps tame frizz, smooth flyaways, and enhance manageability for a sleek, salon-inspired finish. Designed to help make blow-drying easier, it leaves hair feeling soft, looking smooth, and ready to shine. Whether you're creating a voluminous blowout or a sleek, polished style, Abigail’s Grace helps you embrace your beauty with confidence.
Why You’ll Love It
Smooths and Softens: Helps leave hair feeling silky and looking polished.
Fights Frizz: Helps tame frizz and flyaways for a smoother finish.
Blowout Ready: Helps improve manageability for easier blow-drying and styling.
Enhances Shine: Helps create a healthy-looking, luminous finish.
Beautifully Manageable Hair: Helps make hair easier to brush, style, and shape.
For Your Styling Routine: Ideal for creating smooth, sleek, or voluminous blowout looks.
Made in the USA: Proudly made in the United States.
How to Use
Start with clean, towel-dried, damp hair.
Apply a small amount of Abigail’s Grace Blowout Cream to your hands.
Distribute evenly through your hair, focusing on the mid-lengths and ends.
Comb through to ensure even distribution.
Blow-dry using a round brush or your preferred styling tool to create your desired look.
Style as desired for a smooth, polished finish.
For best results, follow the product label directions and use a heat protectant if your blowout cream does not provide heat protection.
Abigail’s Grace — Style with Wisdom. Shine with Grace. Embrace Your Beauty.
Smooth hair. Beautiful blowouts. Everyday elegance.
American made. Faith led. The Good Good.
Inspired by the story of Martha, a woman known for her devotion, service, and caring heart, Martha’s Grace Dry Shampoo is designed to bring freshness and confidence to your everyday hair care routine. Just as Martha represents dedication and thoughtful care, our dry shampoo helps refresh your hair between washes, giving you an easy way to feel renewed and ready for the day. Every application is a reminder that even in life’s busiest moments, taking time for yourself is an act of grace.
Made in the USA, Martha’s Grace Dry Shampoo helps absorb excess oil, refresh roots, and revive the appearance of your hair without the need for water. Perfect for busy mornings, post-workout refreshes, or days when your hair needs a little extra care, it helps your hair look fresher and feel more manageable. Enjoy a quick refresh that fits effortlessly into your routine, leaving you ready to face the day with confidence.
Why You’ll Love It
Refreshes Your Roots: Helps absorb excess oil for fresher-looking hair between washes.
Adds Freshness: Helps revive the appearance of hair when it needs a quick pick-me-up.
Saves Time: Offers a convenient way to refresh your hair without a full wash.
Boosts Manageability: Helps hair look refreshed and ready to style.
Perfect for Busy Days: Ideal for travel, busy mornings, or refreshing your style on the go.
Easy Hair Care: A simple addition to your routine when you need a quick refresh.
Made in the USA: Proudly made in the United States.
How to Use
Shake well before use.
Apply to dry hair, focusing on the roots and areas where excess oil is most noticeable. Follow the product label for the appropriate application method.
Allow the product to sit for the recommended time so it can absorb excess oil.
Gently massage into your roots with your fingertips.
Brush through or style as desired for a refreshed look.
Martha’s Grace — Refresh with Purpose. Live with Grace. Shine with Confidence.
Fresh roots. Effortless style. Everyday confidence.
Hold On… This Hair Spray Means Business.
Let’s just say it: this stuff holds.
Our Hair Spray is made in the USA with a natural-minded approach and a serious commitment to keeping your style exactly where you want it. Whether you’re locking in curls, taming flyaways, adding volume, or finishing a full-on “I woke up like this” masterpiece, this spray has your back.
It delivers strong, long-lasting hold without making your hair feel like a helmet. Your style stays put, while your hair still looks and feels like hair.
Rain? Humidity? Long day? Dance floor?
Go ahead. Put it to the test.
Made in the USA • Serious Hold • Long-Lasting • Natural-Minded Formula
Spray, style, and go. And if your hair doesn’t move… well, we warned you.