Esther - Purple Shampoo

Inspired by the story of Esther, a woman of courage, beauty, and grace, Esther’s Grace Purple Shampoo is designed to help blondes embrace their beauty and shine with confidence. Just as Esther stood out with her strength and purpose, our purple shampoo helps your blonde stay bright, beautiful, and true to its color. Formulated with purple pigments to help neutralize unwanted yellow and brassy tones, it helps maintain a cooler, fresher-looking blonde between salon visits. Because your blonde deserves to shine as beautifully and confidently as you do.

Why You’ll Love It

• Fights Brassiness: Purple pigments help neutralize unwanted yellow tones and keep blonde hair looking fresh.

• Keeps Blonde Beautiful: Helps maintain a brighter, cooler-looking blonde between salon appointments.

• Enhances Your Color: Helps your blonde stay true to the tone you love.

• Inspired by Esther: Celebrates confidence, individuality, and the beauty of embracing who you are.

How to Use

1. Wet your hair thoroughly in the shower with warm water.

2. Apply Esther’s Grace Purple Shampoo to your wet hair, focusing on areas where unwanted yellow or brassy tones are most noticeable.

3. Gently massage into your scalp and hair to create a lather.

4. Leave the shampoo on for the time recommended on the product label, depending on your desired toning results.

5. Rinse thoroughly with water and follow with your favorite conditioner to help keep your hair feeling soft and manageable.

Use as directed and adjust frequency based on your hair’s needs to avoid an overly violet or dull appearance.

Esther’s Grace — Stay True to Your Blonde. Shine with Grace. Embrace Your Beauty. Mde in the USA