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Click below on your favorite product to explore its ingredients and get to know what makes it special.

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The Good Good

Ruth- Moisture Rich Shampoo

This moisture-rich formula gently cleanses and hydrates hair. Powerful collagen-building

properties act as a barrier to seal the hair cuticle protecting from color fade and

everyday damage. Paraben and sulfate free.

• Sunflower seed extract provides shine and protection.

• Coconut milk protein smooths and strengthens.

• Rhodochrosite seals color and balances moisture.

Massage into wet hair. Leave in for 2-3 minutes. Rinse thoroughly.

Ingredients

Aqua (Water/Eau), Sodium C14‐16 Olefin Sulfonate, Cocamidopropyl Betaine, Cocamide

MIPA, Sodium Chloride, Polyquaternium-7, Hydrolyzed Rice Protein, Rhodochrosite

Extract, Cocos Nucifera (Coconut) Water, Helianthus Annuus (Sunflower) Seed

Extract, Glycerin, Fragrance/Parfum, Glycol Stearate, Glycol Distearate, PEG-150

Distearate, Amodimethicone Acrylates Copolymer, Decyl Glucoside, Cocamidopropyl

Hydroxylsultaine, Phenoxyethanol Ethylhexylglycerin, Trideceth-12, Leuconostoc/

Radish Root Ferment Filtrate, Glycolic Acid Isopropyl Alcohol, Laureth-9, C11-15 Pareth-7,

Glycereth-26, Sodium Benzoate Benzyl Alcohol, Potassium Sorbate, Benzyl Salicylate,

Limonene, Sodium Hydroxide, Acetic Acid

Moisture Shampoo

Mindful Formulation

• Vegan

• Cruelty Free

• UV Protection

• Keratin & Wig Safe

• Color Safe

• Sulfate Free

• Paraben Free

• Phthalate Free

• Gluten Free

• Soy Free

• Silicone Free

• Lilial Free

Esther- Purple Shampoo

A gentle cleansing shampoo with cool violet pigments that neutralize unwanted brassy

and yellow tones in blonde, silver, or lightened brunette hair.

• Moroccan Rhassoul Clay both cleanses and conditions hair, drawing out toxins and

build-up while leaving the hair soft, smooth and glossy.

• Violet extract posseses strong anti-oxidative properties that help impart protection

against damage that causes discoloration. Also improves elasticity and makes hair

stronger and healthier.

Massage into wet hair. Leave in for 1-3 minutes until desired tone is achieved. Rinse

thoroughly.

Purple Shampoo

Ingredients

Aqua (Water/Eau), Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine,

Disodium Laureth Sulfosuccinate, Sodium Cocoyl Isethionate, Cocamide MIPA,

PEG-120 Methyl Glucose Dioleate, Fragrance/Parfum, Viola Odorata Extract, Ipomoea

Batatas Root Extract, Helianthus Annuus (Sunflower) Seed Extract, Glycerin, Glycol

Distearate, Polyquaternium-7, Moroccan Lava Clay, Phenoxyethanol ,Disodium EDTA,

Polyquaternium-10, Methylisothiazolinone, Methylchloroisothiazolinone, Ext.Violet 2/

CI 60730, Alpha-Isomethyl Ionone

Mindful Formulation

• Vegan

• Cruelty Free

• UV Protection

• Keratin & Wig Safe

• Color Safe

• Sulfate Free

• Paraben Free

• Phthalate Free

• Gluten Free

• Soy Free

• Lilial Free

• Sodium Chloride Free

Jael- Hairspray

A 3-in-1 adjustable hold hairspray that’s part working spray, part finishing spray. This

humidity-resistant, shaping, and control spray provides texture, natural shine, and light-

to-strong brushable hold that lasts all day. This is the perfect finishing product for your

styling routine. Use after any styling product to lock in your style for an extra-strong

hold. Can also be used on its own for a lighter hold.

• Sunflower seed extract provides UVA and UVB protection.

• Grape seed extract reduces frizz and improves the overall health of hair.

Simply turn the nozzle left or right to achieve the desired hold.

Light hold: apply on wet hair for added shine and body or light hold on dry hair.

Medium hold: use on dry hair for shaping and as a working spray.

High hold: use on dry hair for finishing and extra hold.

Alcohol Denat, Hydrofluorocarbon 152a, Octylacrylamide/Acrylates/Butylaminoethyl

Methacrylate Copolymer, Aminomethyl Propanol, Propylene Glycol Dibenzoate, Triethyl

Citrate, Vitis Vinifera (Grape) Seed Extract, Helianthus Annuus (Sunflower) Seed

Extract, Hyaluronic Acid, Parfum (Fragrance)

• Vegan

• Cruelty Free

• Keratin & Wig Safe

• Color Safe

• Sulfate Free

• Paraben Free

• Phthalate Free

• Silicone Free

• Lilial Free

• Sodium Chloride Free

Debora- Volume Shampoo

A daily shampoo that provides a deep cleanse on the first lather. Our volumizing shampoo

removes build-up, refreshes the scalp, plumps strands for more volume and body, and helps

to re-mineralize hair for more fortified strands that resist shedding and breakage.

• Quinoa protein plumps each strand to maximum fullness.

• Bentonite clay plumps, strengthens and protects hair.

Wet hair and lather from roots to ends. Rinse well.

Aqua (Water/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine,

Coco-Glucoside, PPG-2 Hydroxyethyl Cocamide, Polyimide-1, Fragrance/Parfum,

Phenoxyethanol, Hydrolyzed Quinoa, Hydrolyzed Rice Protein, Hydrolyzed Pea Protein,

Polyquaternium-10, Trisodium Ethylenediamine Disuccinate, Bentonite, Citric Acid,

Sodium Benzoate, Sodium Chloride, Sodium Hydroxide, Benzyl Benzoate

• Vegan

• Cruelty Free

• Keratin & Wig Safe

• Color Safe

• Sulfate Free

• Paraben Free

• Phthalate Free

• Gluten Free

• Soy Free

• Lilial Free

Naomi- Moisture Rich Conditioner

A treatment-rich conditioner that balances hair’s moisture levels, detangles, and strengthens

hair for silky, smooth hydration. Great for all hair types. Softens and conditions hair without

causing build-up or leaving hair greasy.

• Quinoa strengthens and protects hair while increasing moisture retention.

• Argan oil coats the hair shaft, adding moisture and shine while taming frizz/fly-

aways.

• Hazelnut oil nourishes, prevents breakage and protects from environmental

stressors.

After cleansing with shampoo, apply evenly from roots to ends. Leave in for 2-3 minutes

and rinse thoroughly.Ingredients

Aqua/Water/Eau, Glycerin, Dimethicone, Isopropyl Palmitate, Cetyl Alcohol,

Behentrimonium Chloride, Isododecane, Argania Spinosa Kernel Oil, Corylus Avellana

(Hazel) Seed Oil, Hydrolyzed Quinoa, Hydrolyzed Rice Protein, Rhodochrosite

Extract, Cocos Nucifera (Coconut) Water, Helianthus Annuus (Sunflower) Seed

Extract, Fragrance/Parfum, Phenoxyethanol, Ethylhexylglycerin, Leuconostoc/Radish

Root Ferment Filtrate, Isopropyl Alcohol, Benzyl Salicylate, Limonene, Sorbic acid,

Hydroxyethylcellulose, Sodium Acetate, Benzyl alcohol, Potassium Sorbate, Sodium

Benzoate, Citric Acid

Mindful Formulation

• Vegan

• Cruelty Free

• Keratin & Wig Safe

• Color Safe

• Sulfate Free

• Paraben Free

• Phthalate Free

• Gluten Free

• Soy Free

• Lilial Free

• Sodium Chloride Free

Hannah- Deep repair

A keratin-infused deep hair repair treatment that fortifies and strengthens hair that’s

color-treated, fragile, and prone to breakage.

• Sunflower oil and Malachite restore moisture, shine, and resilience while protecting

hair from environmental stressors.

• Rhassoul, a mineral-rich clay, makes this a great treatment for even finer-textured

hair.

Apply to clean towel-dried hair & leave in for 5-15 minutes, then rinse. Pro tip: focus on

mid-lengths to ends to help prevent split ends.

Deep Repair Treatment

Ingredients

Water (Aqua), Glycerin, Cyclopentasiloxane, Cetyl Alcohol, Isopropyl Palmitate,

Behentrimonium Chloride, Dimethicone, Methyl Gluceth-20, Hydrolyzed Keratin,

Helianthus Annuus (Sunflower) Seed Oil, Rhassoul Clay, Malachite Extract,

Hydrolyzed Rice Protein, Hydrolyzed Quinoa, Hydroxyethylcellulose, Butylene Glycol,

Phenoxyethanol, Iodopropynyl Butylcarbamate, Citric Acid, Isopropyl Alcohol, Sodium

Acetate, Sodium Benzoate, Benzyl Alcohol, Potassium Sorbate, Fragrance (Parfum),

Hexamethylindanopyran

Mindful Formulation

• Vegan

• Cruelty Free

• Keratin & Wig Safe

• Color Safe

• Sulfate Free

• Paraben Free

• Phthalate Free

• Gluten Free

• Soy Free

• Lilial Free

• Sodium Chloride Free

Abigail- Blowodry Cream

Blow Dry Cream provides control and maintains touchable movement for resilient,

sleek, and lasting results. Use on medium-coarse textured hair for curl definition and

smoothing. Hydrates and smooths hair, controls frizz, minimizes styling stress, and

improves the elasticity of hair. This is the perfect styling cream for those who want light

control and a natural “untreated” look without using a lot of product (or effort).

• Sunflower seed extract adds shine & color protection

• Sweet pea protein hydrates, smooths, and defines the hair.

• Jojoba oil improves the elasticity of the hair.

Style straight: apply to towel-dried hair. Leave for 2-3 minutes and blow-dry with a large

round brush.

Define curls: Apply to towel-dried hair, working through hair while finger-forming curls.

Allow to air dry or use a diffuser.

Aqua (Water/Eau), Glycerin, Hydroxypropyl Guar Hydroxpropyltrimonium Chloride,

Cetearyl Alcohol, Polyquaternium-4, Cetrimonium Chloride, Polyquaternium-11,

Stearalkonium Chloride, Cetyl Alcohol, Helianthus Annus (Sunflower) Seed Extract,

Hydrolyzed Pea Protein, Sesamum Indicum (Sesame) Seed Oil, Carthamus Tinctorius

(Safflower) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Dolomite, Tetrasodium

Glutamate Diacetate, Phenoxyethanol, Fragrance/Parfum, Ethanol, Tocopherol,

Ethylhexylglycerin, Sodium Benzoate, Caprylyl Glycol, Hydroxycitronellal, Benzyl

Salicylate, Linalool, Limonene, Sodium Hydroxide, Citric Acid

Miriam- Volume Conditioner

Just enough condition to hydrate hair while enhancing shine, detangling, and providing

improved flexibility. Hair is left stronger, resists shedding, resists breakage, and looks

naturally thicker and fuller without being weighed down.

• Quinoa protein plumps each strand to maximum fullness.

• Bentonite clay plumps, strengthens and protects hair.

After cleansing with shampoo, apply evenly from roots to ends. Leave in for 3-5 minutes

and rinse thoroughly.

Aqua (Water/Eau), Hydroxypropyl Starch Phosphate, Quaternium-87, Behentrimonium

Chloride, Stearyl Alcohol, Propylene glycol, Polysorbate 20, Fragrance/Parfum, Cocos

Nucifera (Coconut) Oil, Hydrolyzed Quinoa, Hydrolyzed Rice Protein, Hydrolyzed

Pea Protein, Trimethylsiloxyamodimethicone, Euphorbia Cerifera (Candelilla) Wax/

Candelilla Cera/Cire de candelilla, C11-15 Pareth-7, Glycerin, C12-16 Pareth-9, Bentonite,

Trideceth-12, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol,

Benzyl Benzoate, Isopropyl Alcohol, Ethylhexylglycerin

• Vegan

• Cruelty Free

• Keratin & Wig Safe

• Color Safe

• Sulfate Free

• Paraben Free

• Phthalate Free

• Gluten Free

• Soy Free

• Lilial Free

• Sodium Chloride Free

Mary- Leave in Conditioner

A keratin-infused deep hair repair treatment that fortifies and strengthens hair that’s

color-treated, fragile, and prone to breakage.

• Sunflower oil and Malachite restore moisture, shine, and resilience while protecting

hair from environmental stressors.

• Rhassoul, a mineral-rich clay, makes this a great treatment for even finer-textured

hair.

Apply to clean towel-dried hair & leave in for 5-15 minutes, then rinse. Pro tip: focus on

mid-lengths to ends to help prevent split ends.

Deep Repair Treatment

Ingredients

Water (Aqua), Glycerin, Cyclopentasiloxane, Cetyl Alcohol, Isopropyl Palmitate,

Behentrimonium Chloride, Dimethicone, Methyl Gluceth-20, Hydrolyzed Keratin,

Helianthus Annuus (Sunflower) Seed Oil, Rhassoul Clay, Malachite Extract,

Hydrolyzed Rice Protein, Hydrolyzed Quinoa, Hydroxyethylcellulose, Butylene Glycol,

Phenoxyethanol, Iodopropynyl Butylcarbamate, Citric Acid, Isopropyl Alcohol, Sodium

Acetate, Sodium Benzoate, Benzyl Alcohol, Potassium Sorbate, Fragrance (Parfum),

Hexamethylindanopyran

Mindful Formulation

• Vegan

• Cruelty Free

• Keratin & Wig Safe

• Color Safe

• Sulfate Free

• Paraben Free

• Phthalate Free

• Gluten Free

• Soy Free

• Lilial Free

• Sodium Chloride Free

Martha- Dry Shampoo

Bring fresh, bouncy style to lifeless, dirty hair. Absorbs oil and adds texture and body

without build-up or flaking.

• Natural rice starch = talc free!

• Hyaluronic acid delivers moisturizing emollients and extends the life of hair color.

Shake well, hold can 7-10 inches away and apply to dry hair. Work through hair with

your free hand or a brush.

Dry Shampoo

Ingredients

Isobutane, Hydrofluorocarbon 152A, Alcohol Denat., Oryza Sativa (Rice) Starch,

Cetrimonium Chloride, C13-15 Alkane, Hyaluronic Acid, Parfum

Mindful Formulation

• Vegan

• Cruelty Free

• UV Protection

• Keratin & Wig Safe

• Color Safe

• Sulfate Free

• Paraben Free

• Phthalate Free

• Gluten Free

• Soy Free

• Silicone Free

• Lilial Free

• Sodium Chloride Free

Phoebe- Palmaide

Create that perfect edge for your look. Tame your mane with lasting control, definition,

and hold. Use on wet or dry hair to give you control and keep your edge without flaking

or frizzing. Water-based. Semi-matte finish. Defines and holds textured styles.

• Rose quartz shields against damage and frizz

• Bentonite clay strengthens and protects the hair.

• Hibiscus extract protects, conditions, and imparts shine.

On wet hair, emulsify in hands then apply and sculpt into place. On dry hair, apply for

control, definition, and lasting hold.

Aqua (Water/Eau), Ceteareth-25, PEG-7 Glyceryl Cocoate, Propylene Glycol,

Polyacrylate-2 Crosspolymer, Polysorbate 20, Phenoxyethanol, Fragrance/Parfum,

Methylparaben, Propylparaben, Hibiscus Sabdariffa Flower Extract, Silica

• Vegan

• Cruelty Free

• Keratin & Wig Safe

• Color Safe

• Sulfate Free

• Phthalate Free

• Gluten Free

• Soy Free

• Silicone Free

• Lilial Free

• Sodium Chloride Free